Beth provides Impact's US clients with a senior-level perspective from design to interpretation to application She has worked in market research for over 20 years, gaining expertise in a wide variety of methodologies and industries. In particular, she has extensive experience in innovation, attitudes and usage, consumer packaged goods (CPG), and food and beverage. Beth always ensures that the research process operates smoothly from start to finish and meets business needs.

She has an MBA from the University of Missouri and has had research published in the Journal of Product and Brand Management.