Bethan holds a degree in Psychology from the University of Newcastle. She joined Impact in 2021, bringing with her experience in personal shopping and social media management. Her passion for understanding the human mind drove her to choose market research as a career. She's currently supporting the consumer team on all aspects of project delivery, and enjoys implementing both qualitative and quantitative methods to work through hypotheses. Outside work she loves baking, reading, and doing a bit of archery but adds, "On a normal evening, you’ll probably find me playing a board game or watching a movie (usually something Marvel) with a big cup of hot chocolate."