Faye joined Impact in 2021 after graduating from the University of Kent with a degree in Anthropology, which she chose to study because she's passionate about understanding people's cultures from their points of view and how these influence human behaviour. Market research is the perfect career for her because she can use her knowledge of cultural anthropology to understand why and how people interact with certain products and services, gaining more holistic insights as a result. She's currently supporting the utilities team on all aspects of project delivery. If she wasn't in market research, she says she'd probably be touring Europe in a veggie food truck, taking it to different music festivals along the way!