Maliyana joined Impact in 2022 after graduating from the University of Sussex with a degree in Psychology, which she chose to study in an attempt to understand what drives people's behaviours and its consequences.

With some experience of research in the academic field as a Junior Research Associate, she chose to expand into market research as she enjoys learning and values how high-quality research can be transformative for clients and their customers. She is currently supporting the utilities team on all aspects of projects.