Purav’s passion for market research stems from his degree in History and Sociology at the University of Sussex, where he had experience in overseeing the whole research process. At Impact he works on projects in the food and drink industry and also new generation products.
Purav has an interest in understanding human behaviour and how this affects consumer decisions, which ultimately impacts business choices. He would like to see the effects of his research implemented in people’s lives.
In his own time, Purav thoroughly enjoys listening to music and DJ-ing. An interesting fact about Purav is that he can’t wear trousers unless he's also wearing socks… apparently it just doesn’t feel right!