Second-hand fashion has become more than just a niche market—it’s now a major player in the broader fashion industry, with both consumers and brands taking notice. Our recent survey of over 2000 UK adults highlights just how much this trend is resonating with shoppers, especially younger generations. A remarkable 32% of people reported buying second-hand clothing in the last 12 months, a figure that climbs to 44% among 16-24-year-olds. With sustainability becoming a focal point at major fashion events like London and New York Fashion Week, it’s clear that second-hand fashion isn’t just a passing trend—it’s becoming a core element of the fashion landscape.
This shift is mirrored by the fact that 21% of UK adults have also sold their own clothing, with participation peaking among those under 45 (29%). Not only are consumers looking to give their unwanted items a second life, but they’re also engaging in a more circular economy, one that prioritises re-use over waste. With fast fashion coming under increasing scrutiny for its environmental impact, it’s no surprise that younger consumers are leading the charge, particularly as environmental consciousness influences the way people shop.
In our survey, saving money was the number one reason for buying second-hand (81%), but for many in the 16-24 cohort, the appeal extends beyond just financial benefits. Half of all second-hand shoppers mentioned environmental benefits as a key driver, and younger buyers also highlighted a desire to experiment with styles. With the ever-evolving nature of fashion trends, platforms like Vinted, eBay, and Depop have made it easier than ever to find unique, affordable pieces that aren’t just aligned with current trends but also offer something different from mainstream, mass-produced options.
Notably, Depop, in particular, is garnering popularity among the 16-34 age group, cementing itself as a go-to marketplace for younger, style-conscious consumers. This shift towards digital platforms, where buyers can explore endless options at their fingertips, reflects broader changes in the way we approach fashion. Major runways at London and New York Fashion Week this year showcased a blend of sustainable practices, and it’s clear that these high-end events are increasingly in tune with what the new generation of consumers values: sustainability, individuality, and affordability.
Yet, despite its growth, second-hand fashion still faces several barriers. The top concern for shoppers remains hygiene, with many still preferring brand-new clothing. Younger consumers, particularly the 16-24 age group, also express concerns about the inability to try on items before purchase, the perception that second-hand clothing is lower quality, and limited style options. This contrasts with the highly curated, aesthetic-driven offerings of many fast fashion retailers, which have set expectations for flawless, pristine garments.
The challenge for the second-hand industry is not just to overcome these barriers, but to continue proving that pre-loved items can be stylish, high-quality, and desirable. Initiatives like The RealReal’s recent collaborations with luxury brands and the incorporation of vintage collections at fashion weeks show that the market for second-hand isn’t just growing—it’s evolving to compete with brand-new fashion in innovative ways.
As fashion moves toward a more sustainable future, we are likely to see even more second-hand items on the runway and on the high street. For the savvy consumer, the opportunity to save money, reduce waste, and find unique styles will continue to drive second-hand fashion to new heights. With major cities like London, New York, Paris and Milan embracing this shift, second-hand clothing is no longer just a niche alternative—it’s becoming central to how we dress, shop, and engage with fashion as a whole.