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From insight to influence

Market research consultancy delivering strategic advantage, customer centricity and sustainable futures


Our consumer research is focused on food and drink, retail, homecare, smart home tech, e-cigs, personal care, consumer healthcare, and new and emerging technologies.

woman shopping in supermarket


We're specialists in customer and stakeholder engagement for energy suppliers, network operators, water companies, transport operators, regulators, and industry consumer advocates.

Our focus on sustainability

In 2019, the UK Government committed to reaching net zero carbon emissions by 2050.

And with heightened awareness post-Covid-19 of other aspects of corporate social responsibility, sustainability and building a low-carbon future are key areas for every organisation, whether public or private sector.

Most of our research now has a strong sustainability element, giving us expertise that benefits all our clients.


Our GREAT GREEN SUSTAINABILITY STUDY explores what consumers are doing about being eco-friendly, and what they think about some well-known brands' corporate responsibility activities.

Recent press coverage

Some of our clients

What our clients say

We have worked with Impact on a long term sustainability project and have been particularly impressed with how they go above and beyond the brief in terms of ensuring they have the broadest understanding of our topic and are up to speed on legislation and business challenges that go beyond the consumer conversations they are researching. The team are always friendly and helpful – a pleasure to work with.
Sally Orland, Senior Manager – Insights
Coca-Cola European Partners
Thanks very much for the project completion – it has been really useful and vital to what we have been trying to do.
Shinyoung Lyu, Global Innovation Director for eCommerce
Reckitt Benckiser
Impact helped us gain a truly valuable insight into the attitude and ability of the businesses in our region to reduce their carbon emissions, and the measures that would be most readily adopted.
Peter Emery, CEO
Electricity North West
Impact were a delight to work with, a ‘safe pair of hands’ and a consultative approach that delivered real meaningful customer engagement. Insights delivered were succinct, effective and convincing; providing us with plenty of input for RIIO-GD2 business planning.
Elizabeth Warwick, Stakeholder Engagement Manager
Wales & West Utilities

Selected case studies

Understanding Online Shoppers20200929133938
Creating a Customer-focused RIIO-2 Business Plan with NGN20200812135445
Getting Conference Exhibitor Pricing Right20200804135758

Why work with us?

SustainabilityOur sustainability expertise and experience underpins the majority of our research.
In-house advanced analyticsAdvanced statistical methods expertise built in by default.
GlobalMulti-language research in the UK and globally,
ConsultancyGoing beyond research findings to advise and partner with your business.
Method neutralWe adopt the best methodological approach to achieve your business objectives.
Qual and quantWe offer both qual and quant research, and often use a blend of the two for the best outcomes.

Latest news and insights

Exploring Innovation at the London Build Expo 202320231120152820
Powering the Future: What We Learned at the Energy Innovation Summit20231110094051
Team Spotlight: Guto Hunkin20231025112150
Northern Powergrid’s Partnership Network20231024154158