Business challenge
Our client, a global frozen foods manufacturer, wanted to build predictive pricing insights to inform their pricing plans by product range and pack size in their key categories and markets.
Our approach
We conducted an online conjoint study in 5 markets (UK, France, Germany, Austria and Italy) and 4 frozen food categories.
As part of the survey, we understood more about frozen food purchases, the importance of promotions and the impact of the rising cost of living.
Outcome
Using the data collected from the survey, we developed 7 conjoint simulators (one per market-category combination) and worked closely with our client to identify SKUs with high and low price elasticities. Our client has been able to develop their pricing plans as a result of the insights from this study.