AI-Enhanced Insights, Human Expertise

At Impact, we combine qualitative and quantitative research with AI-powered tools to deliver faster, deeper, and more actionable insights.

Explore Our Work

Benefits of AI:

SpeedAnswers in days, sometimes hours

EfficiencyCover more ground for the same budget

DepthSurfaces patterns and connections humans may miss under time pressure

ScaleQual and quant at a reach that wasn't practical before

We don’t build AI platforms, we curate and integrate the best technologies and apply our expertise to make them work for your business challenges.

Concepts, Journeys & Satisfaction

From innovation tests and U&A to customer journeys and CSAT, AI tailors probes in real time, surfaces unmet needs and friction points, and auto-synthesises themes across languages. Semi-structured surveys and AI-moderated interviews deliver depth at speed: you see what resonates, where journeys break, and what truly drives satisfaction.

Smarter Segmentation & Personas

We build robust segmentations; AI makes them usable every day. Instantly interrogate personas, compare motivations and behaviours across groups, and explore interactive profiles that answer questions on demand: turning segmentation into a living resource that guides targeting, comms, product and channel decisions.

Understanding & Changing Behaviour

Combine behavioural science with AI to reveal the drivers of action. Using COM-B and EAST, we rapidly code open feedback, pinpoint barriers and enablers, and prioritise levers. Our researchers translate findings into practical interventions and messaging that measurably shift choices. We then test and iterate to maximise real-world impact.

Measuring Campaign Performance

Track impact and understand why. We combine pre/post surveys with AI-driven probing, eye-tracking and emotion recognition, then link exposure, engagement and outcomes in real-time dashboards. See which messages cut through, who they work for, and optimise creative and media while campaigns run.

Exploring "What If" Scenarios

Plan launches with evidence, not guesswork. We simulate “what if” scenarios: pricing or messaging shifts, incentives, competitor moves – to estimate product performance and category impact. Identify levers, risks and contingencies, so you can position offers, set objectives and investment, and adapt quickly as conditions change.

Unified Insights Repository

Turn past research into a living asset. Our secure, AI-powered repository unifies all studies so teams can ask questions, pull evidence and spot patterns over time. Make insights discoverable, reusable and ready-to-share, keeping value alive long after a project ends. Search once, find everything, and share instantly.

AI accelerates analysis. Our people make it meaningful and right. This is where the value is.

Human-led interpretationEvery AI output is reviewed, validated, and turned into clear recommendations by senior researchers. We sense-check assumptions, challenge spurious patterns, and ensure findings align with brand, market and cultural context. That’s how insight becomes confident action.

Behavioural expertiseCOM-B, EAST and LAB ensure we explain why behaviour happens, and how to influence it. We blend behavioural science with AI so recommendations move the needle, not just the metrics.

Sector fluencyUtilities, services, pharma, retail and CPG - our teams have a deep understanding of these sectors and the challenges they face. Context matters. We tailor methods, measures and outputs so stakeholders can use them immediately.

AI accelerates. Impact makes it strategic.

Ready to unlock AI-powered insights?

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Privacy & AI note: Impact operates under UK GDPR. We never put sensitive client data into public AI and do not allow models to train on your data. AI use is human-reviewed and disclosed. Data location/retention are agreed upfront; data are returned or deleted at project end.