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Services Market Research

Our Services team helps B2B and B2C business, logistics, leisure, airlines, finance, gaming, IT/telco, charities and betting clients to understand their customers deeply.

Concept testing
Brand comms
Portfolio management
Range optimisation
Usage and attitude

Selected case studies

Environmental Volunteering20230214104714
Technical literature in the insulation industry20230210160238
Profiling of tourism20230125124446
Conjoint research in the building insulation industry20230125123838

Some of our Services clients

What our Services clients say

Impact are strong at conducting market research. Their team are great to work with and they have the people and skills necessary to analyse the data coming back and present meaningful and insightful findings.
Director of Pricing
Global SaaS client
It has been a pleasure working with the team on locally based placemaking project. It’s a great piece of work and Impact’s expertise in ensuring it surfaces the evidence and insights needed to better understand and shape developments has been invaluable. We really appreciated the team’s hard work and dedication to the project – thank you!
Ella Turner
Research Officer, Surrey County Council
It was a pleasure to work with Tom and the Impact team. They are well-organised, friendly, and highly-responsive. For a complex project aimed at producing a communication campaign, they were able to offer us a detailed survey, contemporary data analysis techniques, and an engaging participant workshop. Tom and the team were adept at fully briefing the results to a large and diverse range of stakeholders, and as clients we built a strong relationship with Tom and his team. Their slide decks are always great to look at, too. As a researcher, I fully endorse Impact as a research provider.
Declan McDowell-Naylor
Research Officer, Local Council

Meet the Services team

Darryl Swift20200722164423
Dr David Pearmain20200723145842

Dr David Pearmain

Director of Advanced Methods
Tom Gould20200727082631

Tom Gould

Director, Consumer and Services Divisions
Monika Swift20200727082934

Monika Swift

Research Director
Steve Whennell20200727085354

Steve Whennell

Associate Director of Advanced Methods
Francesca Walker20200727093816

Francesca Walker

Senior Research Executive
Bethan Surtees20211220093154

Bethan Surtees

Research Executive
Teo Valdes Vodanovic20221106101101

Teo Valdes Vodanovic

Graduate Research Executive