Our Consumer team specialises in product and brand research for food and drink, retail, homecare, smart home tech, e-cigs, personal care, consumer healthcare, and new and emerging technologies.
Usage and attitude
Why work with us?
Advanced analyticsWe love helping you to get under the skin of the customer by analysing and shaping data to uncover engaging stories within the context of your specific category. Techniques we use frequently include:
- Conjoint and MaxDiff
- CHAID decision trees
- Brand driver analysis.
Behavioural economicsWe get closer to your customers by taking a holistic approach to consumer decision making that takes account of the non-conscious as well as the conscious. This incorporates the context, 'heuristics' (shortcuts people take when making decisions), and reflective or 'System 2' decisions which are important in securing sustained behaviour change.
Agility and speedAgile market research uses short cycles incorporating rapid feedback to deliver emerging solutions. It involves:
- Responding to change rather than following a plan
- Rapid iterations over long projects
- Numerous small experiments over few large studies
- Cross functional collaboration rather than silos and hierarchy.
Some of our clients
What our Consumer clients say
Meet the Consumer team
Dr David Pearmain20200723145842
Director of Advanced Methods
Director, Consumer and Services Divisions
Associate Director of Advanced Methods
Graduate Research Executive
Wishcycling – are you contaminating your recycling bin?20220818153336
Consumer concerns of a Deposit Return Scheme20220815090335
The power of social norms to encourage recycling20220329085421
Barriers to returning soft plastics20220316110000