Consumer
Our Consumer team specialises in product and brand research for food and drink, retail, homecare, smart home tech, e-cigs, personal care, consumer healthcare, and new and emerging technologies.
Concept testing
Product testing
Packaging
Claims
Pricing
Tracking
Portfolio management
Range optimisation
Shopper
Usage and attitude
Segmentation
Brand comms
Selected case studies
Using Our Loaf! Identifying the Health Benefits to Drive NPD20200929144127
Understanding Online Shoppers20200929133938
Increasing a Charity’s Supporter Base20200828094029
Why work with us?
Advanced analyticsWe love helping you to get under the skin of the customer by analysing and shaping data to uncover engaging stories within the context of your specific category. Techniques we use frequently include:
- Conjoint and MaxDiff
- CHAID decision trees
- Segmentation
- Brand driver analysis.
Behavioural economicsWe get closer to your customers by taking a holistic approach to consumer decision making that takes account of the non-conscious as well as the conscious. This incorporates the context, 'heuristics' (shortcuts people take when making decisions), and reflective or 'System 2' decisions which are important in securing sustained behaviour change.
Agility and speedAgile market research uses short cycles incorporating rapid feedback to deliver emerging solutions. It involves:
- Responding to change rather than following a plan
- Rapid iterations over long projects
- Numerous small experiments over few large studies
- Cross functional collaboration rather than silos and hierarchy.
Some of our clients



















What our Consumer clients say
We have worked with Impact on a long term sustainability project and have been particularly impressed with how they go above and beyond the brief in terms of ensuring they have the broadest understanding of our topic and are up to speed on legislation and business challenges that go beyond the consumer conversations they are researching. The team are always friendly and helpful – a pleasure to work with.
Thanks very much for the project completion – it has been really useful and vital to what we have been trying to do.
Excellent research agency that I trust to deliver the best research for my needs.
Meet the Consumer team
Darryl Swift20200722164423
Darryl Swift
CEO
Dr David Pearmain20200723145842
Dr David Pearmain
Director of Advanced Methods
Dawn Mulvey20200722164918
Dawn Mulvey
Client Services Director
Tom Gould20200727082631
Tom Gould
Director, Consumer and Services Divisions
Monika Swift20200727082934
Monika Swift
Associate Director
Kayte Ashton20200727083319
Kayte Ashton
Associate Director of Advanced Methods
Steve Whennell20200727085354
Steve Whennell
Associate Director of Advanced Methods
Purav Parmar20200727093443
Purav Parmar
Research Executive
Ellena Cowie20200727093625
Ellena Cowie
Research Executive
Francesca Walker20200727093816
Francesca Walker
Research Executive