Consumer

Our Consumer team specialises in product and brand research for food and drink, retail, homecare, smart home tech, e-cigs, personal care, consumer healthcare, and new and emerging technologies.

Concept testing

Product testing

Packaging

Claims

Pricing

Tracking

Portfolio management

Range optimisation

Shopper

Usage and attitude

Segmentation

Brand comms

Selected case studies

Air Care Conjoint Study20210802101021

Air Care Conjoint Study

Soft Drinks Usage & Attitudes in Africa20210729113614

Soft Drinks Usage & Attitudes in Africa

Using Our Loaf! Identifying the Health Benefits to Drive NPD20200929144127

Using Our Loaf! Identifying the Health Benefits to Drive NPD

Why work with us?

Advanced analyticsWe love helping you to get under the skin of the customer by analysing and shaping data to uncover engaging stories within the context of your specific category. Techniques we use frequently include:

Conjoint and MaxDiff
CHAID decision trees
Segmentation
Brand driver analysis.

Behavioural economicsWe get closer to your customers by taking a holistic approach to consumer decision making that takes account of the non-conscious as well as the conscious. This incorporates the context, 'heuristics' (shortcuts people take when making decisions), and reflective or 'System 2' decisions which are important in securing sustained behaviour change.

Agility and speedAgile market research uses short cycles incorporating rapid feedback to deliver emerging solutions. It involves:

Responding to change rather than following a plan
Rapid iterations over long projects
Numerous small experiments over few large studies
Cross functional collaboration rather than silos and hierarchy.

Some of our clients

What our Consumer clients say

We have worked with Impact on a long term sustainability project and have been particularly impressed with how they go above and beyond the brief in terms of ensuring they have the broadest understanding of our topic and are up to speed on legislation and business challenges that go beyond the consumer conversations they are researching. The team are always friendly and helpful – a pleasure to work with.

SALLY ORLAND, SENIOR MANAGER – INSIGHTS

Coca-Cola European Partners

Thanks very much for the project completion – it has been really useful and vital to what we have been trying to do.

Shinyoung Lyu, Global Innovation Director for eCommerce

Reckitt Benckiser

Excellent research agency that I trust to deliver the best research for my needs.

Jennifer Roberts, Marketing Consultant

Nature's Way Foods