What We Do

Impact is a full-service, qualitative and quantitative market research consultancy, This means that the solution we customise for you won’t be constrained by any service limitations.

Product and pricing strategyWe use a suite of techniques that forecast market changes to help you identify your optimal product portfolio or pricing and promotion strategy.

These inlude triangulating primary survey results with sales data to leverage insight.

SegmentationOur actionable, strategic segmentations will enable you to tailor your brands, products, pricing and communication.

Our in-house creative team brings segments to life, ensuring they are embedded within your organisation to drive business growth.

PrioritisationWe are market leaders in trade-off techniques such as conjoint. By simulating real-life choices and the decision process that customers use, we uncover the evidence you need to re-design your product and service offerings.

InnovationOur innovation expertise covers customer and stakeholder reactions to low-carbon technologies through to maximising the potential of new products via a combination of co-creation, ideation, web communities, and acceptability testing.

ConsultancyOur involvement in helping you achieve your objectives goes beyond research. We collaborate with our clients to create engagement strategies, to synthesise cross-project findings, and to lead activation workshops to turn insight into influence.

Service improvementUsing advanced analysis, we identify what’s driving satisfaction so that our clients know where to focus for maximum impact.

Advanced analytics

All of the quant elements of our work are supported with statistical methods by our in-house Advanced Analytics team who are are industry experts in research design and analysis.

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Behavioural science

Behavioural Science uses a range of validated theories and techniques to explain the psychological processes that drive behaviours. Our in-house Behavioural Science team is on hand to design research with you to ensure that you get detailed insights that will lead to specific, evidenced-based recommendations.

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Sustainability focus

Most of our research now also has a strong sustainability element, giving us expertise that benefits all our clients.

We also have a specialist service to help Local Authorities, Government and regulatory organisations achieve their Net Zero carbon targets.

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