woman cooking on gas hob

Utilities Market Research

We are specialists in customer and stakeholder engagement across the utilities sector.


hand turning kitchen tap on


wind turbine


Gas cooker ring


Busses in bus station


Nissan 100% electric car

Our research provides energy suppliers, network operators, water companies, transport providers, regulators, industry-specific consumer advocates, and Customer Engagement and Customer Challenge Groups with actionable insights.

Why work with us?

Price reviewsWe have experience in gathering the customer and stakeholder insight you need to create well-justified business plans for RIIO-2 or PR24.
Engaging seldom-heard voicesWe have expertise in engaging hard-to-reach customers and stakeholders including those in vulnerable circustances, future customers, the digitally disengaged and the time-poor in rural as well as urban areas across the UK
Qual and quantWe have expertse in qualitative focus groups, engaged customer panels, deliberative events and robust, large-scale surveys administered online, face-to-face, or by telephone or app.
QualityImpact is a Company Partner of the Market Research Society and accredited to ISO 20252:2019, the accredited International Standard for Market Opinion and Social Research. We have a fully-documented Quality Management system.
High-impact deliverablesFrom visually engaging Powerpoint presentations, animated videos and vox pops to detailed Word reports, our outputs are edited to publication quality.
Experienced teamImpact has been delivering utilities research since it was founded in 2010, and the senior team members have considerable previous experience too.

Our expertise includes stakeholder engagement, customer satisfaction, prioritisation, Willingness to Pay, customer segmentation, and behaviour change.

Selected case studies

Electric Nation: Understanding EV Charging Behaviours20200812160231
What Do Consumers Think About Future Energy Models?20200812150016
Understanding Consumers’ Decarbonisation Attitudes and Behaviour20200812144841
PR19 ‘Willingness to Pay’ Innovation20200812142506
Creating a Customer-focused RIIO-2 Business Plan with NGN20200812135445
Reducing SME Carbon Emissions20200812123019

EV customer sentiment tracker

Since early 2018, we’ve been tracking what consumers think about electric vehicles and the policies and infrastructure that are being developed to facilitate their adoption.

Some of our Utilities clients

What our Utilities clients say

Impact were a delight to work with, a ‘safe pair of hands’ and a consultative approach that delivered real meaningful customer engagement. Insights delivered were succinct, effective and convincing; providing us with plenty of input for RIIO-GD2 business planning.
Elizabeth Warwick, Stakeholder Engagement Manager
Wales and West Utilities
Impact have provided a range of engagement support to our GD2 business planning process, from online surveys, to deliberative workshops through to Willingness to Pay Research. Across the board Impact have worked hand in hand with our team to create engagement materials that are compelling, relevant and easy to access for our stakeholders.
Melanie Taylor, Head of Stakeholder Engagement
Northern Gas Networks
Impact recommended and facilitated a creative and flexible approach, which allowed us to successfully meet the challenge of engaging with a limited number of individuals to robustly demonstrate that customers do not perceive changes associated with application of the Smart Street technique. Impact have been instrumental in the effective dissemination of these findings. Impact have developed a thorough understanding of the challenges faced by distribution network operators and the wider energy industry and their expert led approach to customer engagement has given us the confidence that we are engaging with our customers, using best practise market research techniques, particularly when introducing complex and sensitive topics.
Tracey Kennelly, Innovation Customer Delivery Lead
Electricity North West
Great for complex, large scale quant projects, backed with a knowledgeable and easy to work with team.
NIcholas Holloway, Customer Research and Insight Manager
South Staffs Water

Meet the Utilities team

Darryl Swift20200722164423
Dr David Pearmain20200723145842

Dr David Pearmain

Director of Advanced Methods
Chris Ralph20200727083100

Chris Ralph

Research Director, Head of Utilities
Steve Whennell20200727085354

Steve Whennell

Associate Director of Advanced Methods
Steve Morley20200727091024

Steve Morley

Associate Director
Faye Sheldon20211220094123

Faye Sheldon

Research Executive
Maliyana Limbu20221102181107

Maliyana Limbu

Graduate Research Executive
Tom Chisholm20221102181713

Tom Chisholm

Graduate Research Executive
Guto Hunkin20230630150636

Guto Hunkin

Associate Director

Latest news

MRS Net Zero Pledge Carbon Emissions 202220230608105500
EV and Low Carbon Technology Sentiment Tracker (Autumn 2020)20201105113407
Meet Us Online at Utility Week Live (24-26 November)!20201019130908
EV Sentiment Tracker (Spring 2020)20200609100700

Utilities Consultancy

Our experienced Utilities Consultancy team provides DNOs, GDNs and water companies with interim and project support, tailored to your needs.