Business challenge
Our client wanted to go above and beyond in supporting their customers and aimed to become leaders in the ED&I space. An initial piece of research in this space they wanted to conduct was around disabilities and understanding where they currently stand and how they can further support.
Our approach
We ran two phases of this research:
- In the first phase we conducted depth interviews with 6 industry experts (representatives of organisations that support those with different disabilities, for example charities, committees, or campaigners). Talking to these experts provided us with a wider context to understand the needs of those with different disabilities
- In the second phase we conducted 20 depth interviews with consumers who identified as having a disability. We talked to a mix of demographics and understood what they would need from our client to feel more supported.
Outcome
We were able to provide very detailed findings and recommendations on what our client could do moving forwards to meet the needs of those with different disabilities. This included low priority actions up to high priority actions, and vox pop videos which brough the stories to life. Our client now has a wealth of information they can use to develop their ED&I strategy further.