Our client, a wildlife charity, wanted to become more resilient and to increase its supporter base through enhancing, extending and diversifying its product proposition.
What we did
We carried out an online completion survey with 1,748 UK respondents (a combination of both panel and client sample).
Our methodology used a number of analytical techniques including:
The insights from our research enabled us to identify which core pillar products the client should push ahead with to help maximise uptake and increase their support base.