Business challenge
An independent regulatory body wanted to provide guidance on the Internet of Things (IoT) for regulating the processing of personal data through smart technology. The client wished to undertake consumer engagement in order to understand how the public perceive smart technologies and the way they process personal data, understand their ‘redlines’ when it comes to using smart products within their homes.
Our approach
We conducted two reconvened Citizen Jurys:
- 22 people participated in both workshops.
- We recruited a mix of ages, genders, regions, incomes, use/ knowledge of technology, and families/non-families.
- We also recruited 6 people who self-identified as experiencing some type of vulnerability themselves or are looking after someone vulnerable.
- The Citizen Jurys involved discussions in breakout rooms, feedback to the main room, polling exercises, as well as an introduction by Andrew Laughlin from Which? to each topic area.
- In the second workshop we also tested different guidance propositions created by the client.
Outcome
The research found that while consumers do care about how and why their data is used by smart products, their understanding of the intricacies of the subject was very low. We were able to provide the client with recommendations regarding their guidance propositions and what consumers wanted the client to help enforce.