What they wanted to understand
In addition to results around their sustainability perceptions, a major cereal manufacturer wanted to understand:
- Awareness and influence of different sustainability initiatives they could offer
- How effective future claims about packaging were
- The relationship between supermarket perceptions and own-label product perceptions
- The push and pull factors of switching brands, and where sustainability sat
How the study has helped
The findings from the study enabled them to gain greater understanding about current perceptions of their brand and informed their packaging innovation pipeline.