What they wanted to understand
In addition to results around their sustainability perceptions, a high street food-to-go retailer wanted to understand:
- Importance of different aspects of sustainability when choosing a food-to-go retailer
- Awareness and influence of different brand initiatives
- The effects of different language when talking about animal welfare and sourcing
- Awareness, consideration and usage of food waste apps
- The most effective way to communicate carbon footprint on product packaging
How the study has helped
The Corporate Comms team use the results as part of their Annual Report and their Sustainability Pledge Report. They are also planning to use it in the future for PR purposes.