Sustainability for a homeware & furniture retailer

What they wanted to understand

In addition to results around their sustainability perceptions, a major UK homeware and furniture retailer wanted to explore:

  • Recycling initiatives and perceptions of recyclable materials
  • Perceptions of buying second-hand goods
  • Incentives for sustainable behaviours
  • Awareness & usage of different homeware & furniture schemes e.g. buy-back, workshops
  • Communication of sustainable goals

How the study has helped

Results from these questions and from other areas of the survey are used to:

  • Feed into their annual reporting
  • Help them plan for areas they should be focusing future initiatives on and identify business development opportunities
  • A check-in to see how they are perceived for different sustainability metrics