Great Green Sustainability Study

What consumers really think (and do)

Impact’s Grean Green Sustainability Study is a self-funded tracker survey which explores:

  • What UK consumers are doing now and what they expect to do differently in the future in terms of being eco-friendly.
  • What they think about how some of the biggest FMCG brands and retailers rate on ‘Corporate Social Responsibility’ (CSR), in which being environmentally friendly is a key element.

Wave 1 was conducted in October 2019 and consisted of two phases: two qualitative focus groups and an online quantitative survey with 2,006 respondents.

Wave 2 was conducted in April 2020.

Download your copy now

Fill in the form below to access a free copy of the Wave 1 report straight away.

Sustainability insights

Putting the Brakes on Fast Fashion20200904070000
Plastic Free July 2020: The Potential and the Reality20200806083118
Recycling: The Need to Raise Awareness and Educate20200730074300
Brands Need to Talk MORE About Sustainability20200723125839