Great Green Sustainability Study

What consumers really think (and do)

Impact’s Grean Green Sustainability Study is a self-funded tracker survey which explores:

What UK consumers are doing now and what they expect to do differently in the future in terms of being eco-friendly.
What they think about how some of the biggest FMCG brands and retailers rate on ‘Corporate Social Responsibility’ (CSR), in which being environmentally friendly is a key element.

Wave 1 was conducted in October 2019 and consisted of two phases: two qualitative focus groups and an online quantitative survey with 2,006 respondents.

Wave 2 was conducted in April 2020.