
Monika Swift
Research Director
Monika is responsible for overseeing a range of projects, taking a very hands-on approach to their day-to-day management. She has over 10 years' experience in market research, and has worked on a wide variety of projects, both UK and international. Her methodology portfolio includes conjoint, pricing, product testing, concept evaluation/screening, packaging research, segmentation studies, and usage and attitude studies. Monika also has considerable expertise in online panels and survey technology.
Outside work, Monika is very sporty. She played handball professionally for 11 years, and enjoys boxing, swimming and rowing.