Our self-funded national consumer sentiment tracker highlights what consumers really think about electric vehicles, low carbon technology, and the policies to move to a low carbon future. 

In this seventh wave of research, we found that EVs are increasingly seen as a reliable and affordable alternative to petrol and diesel vehicles. However, when it comes to other forms of Low Carbon Technology, several barriers and concerns remain that must be addressed before wide scale adoption is likely.

New to this wave, we also explored consumers’ perceptions of and emotional reactions to hydrogen as a fuel for heat and transport.

Contact Dawn Mulvey, Client Services Director for more information on dawn.mulvey@impctmr.com