Coming out of lockdown there are various responses to easing restrictions such as pubs opening. In the UK it seems commonplace that people are so excited that they will rush out of the door without thinking too much about Covid-19 precautions.

However, not everyone can quite so readily enjoy being out and about among others. Some experience ‘cave syndrome’ where, even if vaccinated, they are reticent to return to pre-covid life, either because of positive changes that have resulted from self-isolating (e.g. convenience or financial savings), or because of heightened concern over the risks of contracting Covid-19, or the emotional burden Covid-19 can cause.

Which end of the spectrum are you closer to?

If you have any questions on this topic, or how Impact’s behavioural science team could help you with your market research projects, do not hesitate to reach out to us.