As the journey towards Net Zero accelerates, understanding public perception and the barriers to adopting Low Carbon Technologies (LCT) is more crucial than ever. Impact Research’s latest edition of the Low Carbon Technology Tracker, now entering its 5th and 6th waves in 2024, casts a spotlight on the current landscape of sustainable heating solutions in Great Britain. With the support of the majority of Distribution Network Operators (DNOs) and Gas Distribution Networks (GDNs) in GB, our research extends valuable insights not only to our partners but also to government councils, combined authorities, and net zero local hubs.
Research Methodology
The LCT Tracker utilises a comprehensive approach to data collection and analysis:
- Nationwide Representation: An online survey engaging 1,000 energy customers across Great Britain, mirroring national demographics in terms of age, gender and social grade.
- Regional Insights: An additional sample of 1,000 customers, tailored to provide representative insights from specific regions (regionally representative by age, gender, and social grade).
Our 15-minute survey delves into key areas affecting the adoption of low carbon heating solutions:
- Introduction to Net Zero objectives
- Current heating systems and usage habits
- Likelihood of transitioning to low carbon heating systems
- Barriers to adoption
- Awareness and understanding of other LCTs
An optional 5-minute module is available to cater to specific research needs, ensuring a bespoke analysis that aligns with our clients’ unique objectives.
Findings and Analysis
The LCT Tracker has uncovered significant insights since its inception in 2022. Findings from Autumn 2023 (wave 4) revealed:
- Hesitation Towards Heat Pumps: 70% of participants express reservations about switching to heat pumps, citing cost concerns and the potential need for home modifications.
- Lack of Knowledge: A significant knowledge gap exists, with many consumers unaware of the installation process and the prerequisites for heat pump efficiency.
- Trusted Information Sources: Consumers place their trust in Net Zero/LCT charities, community energy groups, and energy suppliers for advice on energy usage and LCTs.
The findings reveal a nuanced perspective on the current consumer preference for traditional gas boilers over heat pumps, attributed primarily to the latter’s associated high costs, limited consumer knowledge, and operational challenges such as lower heat output. Despite these hurdles, there’s an acknowledgment of the evolving energy market landscape. The potential for heat pumps to emerge as a more economically viable and environmentally sustainable option is highlighted, given ongoing volatility in global energy prices. Navigating consumers towards more sustainable domestic heating systems, where heat pumps could play a significant role in the UK energy’s landscape, will require transparency in information and education to overcome knowledge gaps and build trust in the technology.
Conclusion
Our ongoing commitment to the LCT Tracker underscores the importance of continuous research in understanding and overcoming the barriers to adopting low carbon technologies. As we prepare for the next waves of the tracker in 2024, we invite stakeholders across the board to engage with us in shaping a sustainable future.
For further information or to discuss how the LCT Tracker can benefit your organisation, please contact Steve Morley at steve.morley@impactmr.com.
Impact Research & Low Carbon Technology
Impact Research is at the forefront of market research in the energy sector, providing actionable insights that drive the transition towards sustainable energy solutions. Our collaboration with DNOs, GDNs, and various stakeholders across Great Britain positions us as a pivotal player in the move towards a Net Zero future.