Our Consumer team specialises in product and brand research for food and drink, retail, homecare, smart home tech, e-cigs, personal care, consumer healthcare, and new and emerging technologies.
Concept testing
Product testing
Packaging
Claims
Pricing
Tracking
Portfolio management
Range optimisation
Shopper
Usage and attitude
Segmentation
Brand comms
Selected case studies
Customer Growth Strategy20250324154010
RTD Alcohol Taste Test20240102091615
Soft Drinks Voxpop20231229144548
Equality Diversity and Inclusion in Homeware20231229140457
Why work with us?
Advanced analyticsWe love helping you to get under the skin of the customer by analysing and shaping data to uncover engaging stories within the context of your specific category. Techniques we use frequently include:
- Conjoint and MaxDiff
- CHAID decision trees
- Segmentation
- Brand driver analysis.
Behavioural economicsWe get closer to your customers by taking a holistic approach to consumer decision making that takes account of the non-conscious as well as the conscious. This incorporates the context, 'heuristics' (shortcuts people take when making decisions), and reflective or 'System 2' decisions which are important in securing sustained behaviour change.
Agility and speedAgile market research uses short cycles incorporating rapid feedback to deliver emerging solutions. It involves:
- Responding to change rather than following a plan
- Rapid iterations over long projects
- Numerous small experiments over few large studies
- Cross functional collaboration rather than silos and hierarchy.
Some of our clients
What our Consumer clients say
We have worked with Impact on a long term sustainability project and have been particularly impressed with how they go above and beyond the brief in terms of ensuring they have the broadest understanding of our topic and are up to speed on legislation and business challenges that go beyond the consumer conversations they are researching. The team are always friendly and helpful – a pleasure to work with.
Thanks very much for the project completion – it has been really useful and vital to what we have been trying to do.
Excellent research agency that I trust to deliver the best research for my needs.
Meet the Consumer team
Darryl Swift20200722164423
Darryl Swift
CEO
Dr David Pearmain20200723145842
Dr David Pearmain
Director of Advanced Methods
Tom Chedzoy-Gould20200727082631
Tom Chedzoy-Gould
Managing Director
Monika Swift20200727082934
Monika Swift
Research Director
Francesca Walker20200727093816
Francesca Walker
Research Manager
Rosie Parody20210616154543
Rosie Parody
Graduate Research Executive
Latest news
AI in Qualitative Research: Where it Genuinely Adds Value (and where humans still win)Â 20260216131926
AI in Market Research: Value, Responsibility and the Human Touch20251128150527
Who’s Getting Value Right? The Brands Winning (and Losing) in 202520251023095008
Which Retailers Really Deliver on Value for Money? 20250805160231
