In April 2020 we ran the second wave of our Great Green Sustainability Study, measuring consumer perceptions of over 100 brands’ and retailers’ sustainability credentials. 

For each brand and retailer, we calculated a corporate social responsibility (CSR) score based on multiple aspects of CSR – from packaging and ethical sourcing through to caring for staff and customers and minimising companies’ operations’ impact on the environment – and the role these play in purchase decisions. Although retailers in our study have generally demonstrated good ethics and social responsibility through their handling of the Covid-19 pandemic, these 5 top-scoring retailers have also put sustainability at the forefront of their company goals, and this is being recognised by consumers.

To learn more about our study or to find out if your brand was included and how it performed, and what impact COVID-19 has had on people’s sustainable priorities, please contact Tom Gould, Head of Consumer at tom.gould@impactmr.com