Looking Ahead to Autumn 2024
We are pleased to announce the next wave of our increasingly popular syndicated Great Green Sustainability Study. This survey has brought together over 20 different clients from diverse sectors, including food & drink, home care, fashion, homeware & furniture, food-to-go, optical retail and Local Authorities.
As we prepare for the October wave of our study, we are eager to welcome new subscribers. Our syndicated study offers a unique opportunity to understand public attitudes to climate change and the environment, measure sustainable behaviours, and evaluate the sustainability perceptions of major brands.
Participants in the autumn wave will have the option to include bespoke questions tailored to their specific needs. This flexibility ensures that each partner can address their unique sustainability challenges and opportunities, driving informed decision-making and strategic growth.
How our Partners are using the Survey
Our partners have successfully utilised data from our Great Green Sustainability Study in various impactful ways. Here are a few examples:
Product Development and Innovation: FMCG brands have used our insights to develop eco-friendly packaging and launch new product lines that align with consumer preferences for sustainable options.
Marketing and Communication Strategies: Food-to-go retailers have leveraged our data to craft compelling sustainability narratives around aspects that customers care most about, enhancing their brand reputation and building stronger connections with their customers.
Customer Engagement: Homeware & furniture retailers have used our insights to create targeted campaigns that educate and engage customers on the benefits of upcycling and second-hand options.
Community Initiatives: Local Authorities have utilised our findings to support the development of their community hubs and how they can be better utilised to encourage sustainable behaviours amongst their residents.
Why Join the Next Wave?
Joining our Great Green Sustainability Study offers several compelling benefits:
Comprehensive Insights: Our study delves into consumer perceptions of sustainability across a wide range of brands and sectors, providing a holistic view of the market landscape. We collect customer perceptions of over 100 brands.
Credible Data: We use robust methodologies to ensure the reliability and accuracy of our findings. Our sample size is 8,000 annually, reflecting national demographics to provide representative insights.
Actionable Recommendations: Our experienced team, led by Tom Gould and Francesca Walker, provides actionable insights that can be directly applied to enhance your sustainability initiatives. Their expertise, combined with the rest of our dedicated team, ensures that our partners receive the highest level of support and guidance.
Bespoke Questions: Partners have the opportunity to add their own questions, allowing them to gather specific insights relevant to their unique sustainability goals.
Enhanced Brand Reputation: Participation in our study positions brands as leaders in sustainability, fostering trust and credibility with consumers. Our top-ranked brands consistently demonstrate transparency and effectiveness in their environmental communication, setting a benchmark for others to follow.
Join our study today
We are proud of the impact our Great Green Sustainability Study has made so far and are eager to continue this journey with both existing and new partners. The next wave of our study is a chance for companies to deepen their understanding of sustainability, align their practices with consumer expectations, and drive positive change within their industries.
For more information and to subscribe to the next wave of our Great Green Sustainability Study, please contact Tom Gould at tom.gould@impactmr.com.
You can download our Spring 2024 report, which offers an in-depth look at over 100 brands and retailers, ranking them based on public perception of their sustainability efforts, here. This top-level summary only scratches the surface of the insights available to our partners.